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Headlines-Using Twitter to Test Headlines


Twitter is a great way to test your headlines and short copy effectiveness. Hundreds of followers and a 140 characters maximum makes for a powerful marketing test environment. Twitter is a quick and efficient way to see if your headlines convert...
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Cleaning Up Your Marketing Database


I’ve been talking to a lot of people these days about database hygiene. Many have asked for best practices amounting to a “get well, stay well” healthy data routine. We do have a great white paper on this subject, Is Dirty Data Sabotaging Your...
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Declaration of Independence - SaaS Version


When in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the Internet, the separate and equal station to which the laws of...
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Blogging with Windows Live Writer and Firefox 3


Blog quickly when you find something of interest on the web with Blog This in Windows Live Writer - now available for Firefox 3 series. Here’s something extremely useful for Firefox fans who write blogs using Windows Live...
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Navigate the Archives of any Blog in an Interactiv


Google today introduced a new timeline based blog reader that could be a perfect fit for people who follow a very limited number of blogs. And it’s great for researching blogs as...
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Lawson’s CEO: Head in the SaaS Sand


Jim Berkowitz’s blog today makes mention of a rather amazing interview with Harry Debes, CEO of Lawson Software, in which Debes predicts that the SaaS “industry will collapse,” starting with Salesforce.com, in two years. I presume that to save...
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